V Sunil's Big Ideas

The man behind the ‘Make in India’ campaign is set to bring his maverick design genius to the city of Jodhpur.

- Samira Bose

In a reconstructed warehouse, with high ceilings and large windows, V Sunil leans back on his seat and says, “Over a certain period of time, you develop a level of confidence, when you know you can walk into a place and change it.” As the creative energy behind the mega-campaign that is ‘Make in India,’ Sunil has spearheaded India’s image as a global force. The former creative director of Wieden+Kennedy, he is currently working on the Jodhpur Urban Regeneration Project, which reimagines the city beyond its clichés, and seeks to respect its heritage while making it modern and enterprising.