A New Scene Unfolds At Burberry And Celine

Riccardo Tisci’s rendition of British heritage brand Burberry was met with praise and fervour while Hedi Slimane’s Celine takeover was a much debated affair.

- Ai Lim

Creative Directors play an important role in creating an image and new vision for a brand. And with a new Creative Director, comes a new era for the brands that they lead. Burberry’s new sustainable pact couldn’t be more timely as they made preparations and provided a clean slate for Riccardo Tisci’s debut SS19 collection. Since his appointment as their latest Creative Director, Riccardo Tisci’s clever play and homage to the heritage of the British brand was evident throughout; starting with Burberry’s collaboration with Vivienne Westwood, to the reveal of the monogram logo using the founder’s initials and the aptly titled SS19 collection named ‘Kingdom’ that spanned 134 looks. Although many questioned the need to have 134 looks, Riccardo’s version of Burberry was one that celebrated the richness and cultural diversity of the UK that spanned generations.