Customised wine labels have existed for a while, but what about the liquid itself ? Lebua Hotels & Resorts’ Bangkok outpost kickstarts the trend with the creation of a special, bespoke Perrier-Jouët bubbly.
Lebua Hotels & Resorts CEO Deepak Ohri believes that the perfect holiday is one that offers guests exclusive experiences they can’t find anywhere else in the world. And exclusivity – coupled with the legendary Thai hospitality – is exactly what’s on offer at Lebua at State Tower in Bangkok. The hotel offers guests plenty of firsts, including the one-of-a-kind Flute bar, which was established in partnership with Perrier-Jouët.
But now Lebua has taken its partnership with Perrier-Jouët a step further with the launch of Perrier-Jouët By & For Lebua Vintage 2011, a bespoke bubbly made for the hotel. It is a partnership that made sense given Ohri’s inclination for all things exclusive.
This story is from the May 2019 edition of Robb Report Singapore.
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This story is from the May 2019 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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