Luxury Of Time
Robb Report Singapore|June 2019

“Ordinary people think merely of spending time, great people think of using it.”

- Arthur Schopenhauer -

Luxury Of Time
The Gift of Time

Be it minutes, hours, weeks or months, time is the only currency that matters when it comes to crafting these unique creations.

By CELINE YAP AND HAZEL VINCENT DE PAUL

8 The number of years taken by Audemars Piguet to conceptualise and produce the Code 11:59 collection

The first new family of wristwatches from Audemars Piguet in almost half a century, the Code 11:59 collection was greeted with its fair share of controversy upon its launch at the annual Salon de la Haute Horlogerie in January 2019.

The collection’s name plays on the minute before midnight – when the old passes on to give way to the new, alluding to the brand’s forward-thinking ideology. Comprising 13 models, five complications and six calibres – three of which are new – the collection took three years to conceptualise and another five to make, and marks many firsts for the legendary watchmaker.

Not only is there an octagonal middle case embedded within the round case, the upper part of the open-worked lugs is welded to the extremely thin bezel. In order to weld the lugs successfully, the watchmaker had to create new processes that defied traditional production standards.

Another stunning highlight is its double-curved sapphire crystal surface. While the internal surface is shaped like a dome, its exterior is vertically curved from six to 12 o’ clock, beautifully extending from edge to edge and integrating with the ultra-thin bezel. The glare-proof crystal also plays with light, depth and perspective, creating a unique optical experience for the wearer. Additionally, the case has been adjusted to suit different wrist sizes.

This story is from the June 2019 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June 2019 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ROBB REPORT SINGAPOREView All
Uniquely Martell
Robb Report Singapore

Uniquely Martell

The French house launches Les Fûts Uniques de Martell, the world's first cognac cask programme.

time-read
2 mins  |
December 2024
Opulent Waters
Robb Report Singapore

Opulent Waters

Embark on first-class cruises with Silversea, which has opened sales for its 2026 voyages.

time-read
2 mins  |
December 2024
Palatial Presents
Robb Report Singapore

Palatial Presents

From royal gifts to bespoke objets d'art, Singapore's Royal Insignia is reviving the art of gifting.

time-read
2 mins  |
December 2024
Back To The Land
Robb Report Singapore

Back To The Land

Growing up in Beirut, Lina Ghotmeh pursued architecture as a means of building community in times of conflict. Her mission is more relevant today than ever.

time-read
6 mins  |
December 2024
Care To Join?
Robb Report Singapore

Care To Join?

Private clubs are proliferating. But keeping members happy might not be as easy as it seems.

time-read
10+ mins  |
December 2024
The Vanity Table
Robb Report Singapore

The Vanity Table

The latest grooming products to know.

time-read
1 min  |
December 2024
Rekindle The Flames
Robb Report Singapore

Rekindle The Flames

Byredo's Ancient Sand candle ignites the holiday spirit within.

time-read
1 min  |
December 2024
Off To The Races
Robb Report Singapore

Off To The Races

Chanel leans into its sportswear roots with high jewellery inspired by the thrill of automotive competition.

time-read
2 mins  |
December 2024
What Time Is It At Home?
Robb Report Singapore

What Time Is It At Home?

Stay on top of your affairs when you are halfway across the world with these trusty and intelligent multi-time zone watches.

time-read
3 mins  |
December 2024
Track Records
Robb Report Singapore

Track Records

Brice Tchaplyguine, managing director of TAG Heuer Asia Pacific, dispenses insights on the iconic watch company at the opening of the brand's new boutique in Singapore.

time-read
2 mins  |
December 2024