IN AN INDUSTRY ruled by dignity and tradition, H Moser & Cie stands out as a rebel not afraid to make pointed, provocative statements and outrageous timepieces. Its Swiss Alp Watch collection, for example, consists of rectangular timepieces that bear a suspiciously striking resemblance to a certain iconic smartwatch. Other memorable pieces include Nature Watch, which was festooned with living plants that needed water and light, and Swiss Mad Watch, crafted out of actual cheese.
But these antics have purpose. Swiss Mad Watch was, for instance, a response to what the brand believed was insufficient standards set for the Swiss Made label, while Nature Watch was a statement on environmental sustainability and responsibility. Other ventures, such as the series of videos supporting the Pioneer collection, take sarcastic aim at established industry advertising.
This story is from the March 2020 edition of Robb Report Singapore.
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This story is from the March 2020 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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