Rolling Like A River
Robb Report Singapore|November 2018

Rolls-Royce Motor Cars’ first SUV brings new levels of luxury off the road.

Jason Tan
Rolling Like A River

Literally, this is the Rolls-Royce of SUVs. Rolls-Royce doesn’t just make bespoke cars; its reputation makes it a byword for the best in customised luxury. You could say, “the Rolls-Royce of ” whatever, and you would be understood perfectly well.

Cullinan (S$1,268,888) is the British marque’s first such model and comes with “uniquely and superior bespoke personalisation potentials”, says Paul Harris, Asia Pacific regional director, of Rolls-Royce Motor Cars. The very idea of an SUV once caused a schism among the Rolls-Royce faithful, who could not foresee how waft ability and bomb-proof luxury for brutal roads could co-exist. (Speaking of which, Cullinan is named after the biggest diamond in the rough found in 1905 in Transvaal, South Africa, and used in the British Crown Jewels.)

This story is from the November 2018 edition of Robb Report Singapore.

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This story is from the November 2018 edition of Robb Report Singapore.

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