Heir to a Vietnamese beverage group, Tran Uyen Phuong shares how she took on the industrys behemoths, her father included, and won.
Six years ago, Tran Uyen Phuong and her father, Tran Qui Thanh, were sitting in a meeting room at CocaCola’s headquarters in Florida, eager to hear what the beverage giant would offer them. The two run THP (Tan Hiep Phat) Group, Vietnam’s leading beverage company, and its success had attracted global brands like Pepsi, the Philippines’ Universal Robina Corp and Japan’s Ito En, all of whom were hoping to form partnerships. CocaCola’s final offer? US$2.5 billion (S$3.4 billion). The Trans’ answer? Thanks, but no thanks.
This story is from the October 2018 edition of The PEAK Singapore.
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This story is from the October 2018 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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