Brand spin-offs can be tricky to pull off. So how did Bulgari’s ritzy hospitality business accomplish its success?
If you had a chance to build a hospitality brand from scratch, what would you create? For Silvio Ursini, it is a small collection of ultraluxurious properties in the world’s most international cities and glamorous resort destinations. The hotels will eventually number 20, with each commanding the pinnacle rate in its market – think US$1,000 (S$1,380) a night and beyond.
But with three openings thus far in Milan (2004), Bali (2006) and London (2012), and another trio slated to receive guests this year (see box), the executive vice-president of Bulgari Hotels & Resorts is in no hurry to complete the mission with which he was tasked in 2000. What started as a pet project while he was still the creative director of the jewellery company soon became a full-time responsibility. These days, Ursini jets across the world weekly to scout out locations and check on existing projects.
This story is from the August 2017 edition of The PEAK Singapore.
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This story is from the August 2017 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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