Bold, Vibrant & Eclectic

Divergent and revolutionary, Ayush Kejriwal lets his work speak for himself while he talks about social stigma and stereotyping that women face. Prachi Mishra chats with the designer.

- Prachi Mishra

35-year-old Indian origin, UK based fashion designer Ayush Kejriwal has taken the world of fashion as well as social media by storm. While carving a niche for himself and doing something different, he has explored working on socially relevant designs. The responses have naturally led him down the path of using his work for campaigning both on social and offline media.

Keeping It Real

“I work on designing clothes that anybody and everybody can identify with and relate to in terms of personal style.”

Conceptualising and creating a line that everybody can wear and carry naturally is what Ayush concentrates on. His creations include designs, silhouettes and pieces that are for people who are not afraid to dabble with bold and ground breaking designs in Indian wear. A definite focus on a larger, empowered clientele and not just celebrities, models etc. can be seen.

A point he makes here is to design and showcase his line on a range of South Asian women of varied skin colours. Faced with the frequently asked question– “I am quite dark, do you have something for me?” has driven Ayush to prove through his work that, “How we look should not dictate how we live our lives.”

Signature Style & Bespoke Colors

“I design for the woman, who is brave and rebel enough to not let the skin colour or body type dictate what she wears.”