Because now we are going on a deep dive into why Facebook is the king. I promise to get into some really outside-of-the-box content in a few months. Still, you guys must trust me on the social media aspects for bringing that money and attention in.
Everyone is obsessed with Instagram and YouTube for obvious reasons. Still, when thinking outside the box, Facebook truly makes it unfair, and here is why.
“This is how you get your business in front of as many potential customers as possible regardless if you are selling personal training, lifting straps, belts, or cool gym apparel or even more prevalent in today’s world … FACE SHIELDS!”
A few years ago, Facebook opened up its “subscribers” option for fan and business pages. Which means you could blow by the mandatory 5,000 “friends” cutoff, which was, of course, a big deal since we all have more than 5K friends, right?
So with the business page and fan pages, you could use your name or status in the industry to accept any subscriber you want, and it could go up fast! I peaked at 77,000 pretty quickly, and I posted all of my personal training clients on there.
My significant EUREKA moment was in 2011. I had posted a before and after from a woman who lost 50 pounds and transformed so well that she got on stage and won her first-ever show! She wrote me a beautiful testimonial that I added with the photos. That night I had a dozen people inbox me saying, “How can I be your next transformation?!” At the time, I was charging $1,200 for prep, and I signed up 10 people just like that! $12,000 in one day!! HOLY CRAP, THIS IS IT!?
This story is from the July 2021 edition of Muscular Development.
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This story is from the July 2021 edition of Muscular Development.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Best Cardio for Fat Loss - High Intensity vs. Low Intensity
Low-intensity cardiovascular exercise is the most common way to reduce body fat, despite mounting scientific evidence showing this form of cardiovascular training may not burn body fat as effectively as high-intensity cardio. In addition, low-intensity cardio has also been shown to inhibit muscle growth¹2, making the use of this approach to enhance your physique even more questionable.
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Bilateral exercises simultaneously use both limbs to lift the weight, so that the resistance is being shared between each limb.
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It seems like a decade has passed since the pandemic began in 2020. That was a chaotic year for all of us. MD sent me to Atlanta to cover the Chicago Pro, because restrictions in Illinois made it impossible to hold Tim Gardner's annual extravaganza there. The athletes still showed up in force to compete, and the Classic Physique division alone featured 30 men. When they came out to be adjudicated, one man stood out in a flash as the one to beat. I had never heard of Bryan Jones until that point aside from a vague recollection that he'd won the USA a couple of years before. With his braided and colored hair piled on top of his head in a gathered bun with the ends appearing to be some type of bizarre plant, I dubbed him \"The Kai Greene of Classic.\" That didn't stick, thankfully, because Bryan \"Lord\" Jones is a unique athlete in his own right. I knew I was looking at a man who was going to make waves in that division. A few months later he did just that, placing fifth in his first Olympia appearance. But we only saw him twice more after that, at the Arnold Classic and once again at the Olympia at the end of 2021. Since then, Jones has been working hard to build the additional size needed to successfully transition to the Open category. I spoke with him about his brief but notable time in Classic, and how he plans to make a big splash in Open.
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Getting enough rest after weight training is essential for optimal muscle growth and performance. Unfortunately, many get insufficient rest because they simply disregard the fact that weightlifting breaks down muscle tissue, creating the requirement for adequate rest to fully recuperate.
Get Peeled With Extra Virgin Olive Oil
As you know, pathologic fat accretion results in obesity. The medical community and pharmaceutical industry have been struggling to address this burgeoning condition in the Western culture - particularly in the United States. Obviously, individuals have also been struggling in their attempts to avoid or correct unsightly or unhealthy fat gain. Imagine the shame these professionals and people must feel when they realize they may have been ignoring a risk-free, health-promoting, inexpensive dietary ingredient that can enhance fat loss. Bodybuilders seek potent drugs or supplements to force the metabolism to strip body fat to low single-digit percentages, but failing to acknowledge the foundation of diet can sabotage even their extreme measures.
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New products and formulations are introduced to the supplement market every day. However, it is very rare for a product or especially an ingredient to create noteworthy evolution in supplement performance. Arguably, the greatest leap up this axiomatic evolutionary ladder occurred with the advent of creatine supplements in the 1990s. Creatine has proven over and over to be \"the real deal\" in clinical research and broscience. It's a muscle-building, performance-enhancing supplement that nearly all athletes should use.
