However, it’s a tough segment to disrupt. Allegiances are strong, communities are knowledgeable, and take a hard, skeptical view of anything new. In order to claw one’s way in, the product needs to arrive with higher specifications at a fairly decent price, while ensuring that the workmanlike fundamentals like power outputs, cabin derivatives, and towing capacity mirror their rivals. Still, even as a niche product, Peugeot believes it can double its sales volume globally.
A Peugeot pickup might resonate with a small crowd although the long hiatus has left those halcyon memories a little stale. Quiz the younger generation about Peugeot’s model offering and you’re likely to hear nameplates like 208, 3008, and 2008, long before the 404 Wagon and 504 Pickup enter their vocabulary. As such, it’s rather optimistic that Peugeot’s past is going to influence one’s decision to buy a Landtrek in the year 2022, and most reacted as though this was Peugeot’s first foray into the segment.
This story is from the March 2022 edition of FHM Canada.
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This story is from the March 2022 edition of FHM Canada.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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