Jaysse Lopez
Inked|May 2019

It's just been repetition.

Tess Adamakos
Jaysse Lopez

YOU STARTED URBAN NECESSITIES WHILE ESSENTIALLY HOMELESS AND WITH A $40 INVESTMENT. NOW YOU’RE PARTNERING WITH AMERICAN EAGLE. WHAT’S YOUR SECRET TO HAVING A $25 MILLION BUSINESS?

It's just been repetition. Going through a lot of self-inflicted hardships, and one day, just waking up and realizing there are all these guys you see on social media that have gotten to a certain level and you think it’s impossible, but everybody starts with the same. You’ve got to put effort in. And I just figured, as long as I focus my energy and I’m positive, I’ll just let time basically do its thing. As long as I give it the energy, at some point I knew I would be able separate myself from what others are doing.

Forbes talks about the industry being about a $100 billion industry, but when I opened my store, it was a much smaller number than that. The year before last, it was $73 billion industry. So it's growing and I think it's going to be a while before that bubble bursts.

WHAT EXCITES YOU THE MOST ABOUT THE WORK URBAN NECESSITIES IS DOING? The part that I enjoy most is being able to interact and make money with others.

This story is from the May 2019 edition of Inked.

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This story is from the May 2019 edition of Inked.

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