RON BOSS EVERLINE

In today’s hustle culture, hungry entrepreneurs are encouraged to do as much as humanly possible. Having a job just isn’t enough.

- Ariana west

There’s so much pressure to have a side hustle, and even more, pressure to have an extra gig beyond that, just something to show you’re out there grinding your hardest. Despite how much society idealizes this approach, it is not a universal guarantee for success, a lesson Ron “Boss” Everline learned the hard way.

After his dream of playing in the NFL evaporated, Everline became a serial entrepreneur in Atlanta, spreading himself thin between training, landscaping, and a host of other projects. His plan changed after hearing someone call him “a jack of all trades, but a master of none.”

“For me, it was a tough thing to hear,” Everline says. “I thought I was going to be in the NFL and that was going to be my life’s work. I was just trying to figure out anything that could create any type of success for my life and it took me a few months to understand what had been said to me. I took it in stride and hyper-focused on fitness, which made a really big shift in my life.”

Growing up surrounded by family members who’d played in the NFL, that was Everline’s No. 1 goal from an early age. Throughout high school and college, he put his dream of playing in the league first, but ultimately, things didn’t work out and Everline found himself in Atlanta without a plan. Instead of pivoting to something completely different, he used his many years of training for the NFL to make a difference in other people’s lives.