Destination&#39;s new attractions South America is on every traveller&rsquo;s wish list with popular destinations being Argentina, Brazil, Peru, Chile, Ecuador, Bolivia, etc. When an Indian travels to South America they combine various countries with one trip. This choice is dependent on their tastes,&nbsp;preferences and likes. The exotic South American&nbsp;countries are the new flavour of the season. The colourful&nbsp;cocktail that gives a mixed feeling starts at the wild exotic beaches and parties at Rio de&nbsp;Janeiro, and then with&nbsp;some of the extraordinary attractions in Argentina like the majestic Perito Moreno glacier &ndash; the progressive glacier where travellers can watch the miraculous sight of the ice collapsing, the energetic Iguaz&uacute; fallsnamed as one of the seven natural wonders of the world, the stunning wine regions with a backdrop of snowcapped peaks that represent different wine routes along the Andes Mountains, Ushuaia commonly known as the end of the world, the vibrant city of Buenos Aires along with its thumping nightlife, exquisite tango performances, exciting sports where soccer and polo is considered to be the finest in the world, as well as, fabulous adventure options which includes interaction with penguins, whale watching, the gaucho experience and so much more. The flavour changes in Peru, with Cusco being a one of a kind town and Machu Picchu which needs no introduction. The Atacama Desert, Salar de Uyuni -the salt flats in Bolivia and the list is never ending. It is a natural wonder, packed into one continent, which allows travellers to really make their holiday special in every way.Brand strategySouth America offers an as&nbsp;sortment of products which&nbsp;can be packaged in an innovative way; hence it was important for the travel trade to understand the destination perfectly. Travellers are spoilt for choice. The diversity of the landscape, along with a varied portfolio provides several options for the traveller allowing them to craft a creative itinerary. Travellers want to create holidays which are beyond the ordinary where they have been fascinated with the marvelous scenery, great history, vibrant cities, variety of cuisine along with wine tourism bundled with adventure, sport and entertainment. Our focus and strategy has been to be able to offer the correct mix of elements to the trade based on client preferences. The idea is to showcase many attractions and assist the trade with important tools that allows clients to make informed choices.Our campaigns are highlighting new and out of the box experiences which will excite the Indian traveller. Some of our campaigns even talk about the real-life experiences of travellers. This allows them to evaluate and differentiate between each place. Different experiences appeal to different people, but in reality with so much&nbsp;diversity, the opportunity to live the dream, experience the perfect holiday and be spell bound with so many options makes travellers come back to us for more.<img src="http://magarticles.magzter.com/articles/5893/260214/5a584ec8d8190/1515736722104.jpg"" owidth=1271 oheight=600" style="height:236px; width:500px" />Vision for 2018We specialise in introducing&nbsp;new destinations in the Indian market. The idea is to do this correctly while keeping the brand values intact and creating an aspirational value for the destination. The focus is to bring the two worlds closer, make it more accessible and add a comfort factor to fill in the missing elements in terms of product knowledge. Based on the choices the continent offers the intent is to equip the travel trade to sell it more effectively, to give travellers the most breathtaking experience, and make various attractions on every traveller&#39;s bucket list.Your mind, your body and your courage will take you to far off places. Be bold, be innovative and you will be able to create an electrifying vacation that will cherish, allowing you to fulfil your deepest desires making this trip extra special in every sense.

Medha Sampat

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.