Prasad Rai, vice president, Applications, Oracle India highlights how an increasing number of travel companies in India are leveraging the power of emerging technologies to achieve groundbreaking success
What are the key solutions of Oracle for the travel and tourism industry, particularly for the India market ?
The digital India wave has affected almost every industry, and the travel and tourism industry is no exception. Indian travellers today are demanding speed and convenience when booking online. Due to this, there is an immense pressure on companies to look out for new ways to deliver the quickest, most convenient experience to consumers - from online booking to on-ground services.
Oracle is playing a significant role in this journey by enabling the travel industry to innovate through cloud solutions that minimise disruptions and keep websites up and running; that enable the most cutting edge ticketing and reservation systems; and that deliver individualised service to local and international customers. AI and machine learning also play a role in giving travellers a better experience – from chatbots that make it easier and quicker to book online, to automated technology that rapidly identifies and resolves glitches, so that online travel shoppers do not get frustrated and book elsewhere – Oracle has a solution for all.
For instance, Oracle with its service cloud has enabled Make My Trip (One of India’ top travel-service provider) to handle 47 per cent of India’s online travel booking. With Oracle’s solutions, Make My Trip has halved the average call handling time and has also been able to shorten the time for new product launches from months to weeks.
This story is from the February 2018 edition of Express Travelworld.
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This story is from the February 2018 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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