Kiran Nambiar, business development director, Destination Queenstown speaks about the multifaceted offerings of Queenstown and his strategy of engaging with the travel trade in India
How would you define your new role as business development head of Queenstown vis a vis the global inbound travel market?
As the tourism marketing organisation for an internationally recognised destination, my role as business development director will focus on developing the strategy and strengthening relationships in the travel trade, conferencing and incentive and education industries in key markets, both international and domestic, to bring visitors to Queenstown.
Under your leadership, what's your primary strategy to push the destination forward, both within and outside NZ ?
Destination Queenstown’s vision is to position Queenstown as the Southern Hemisphere’s premier four season lake and alpine resort. Our strategy is to sustainably grow visitation to the destination by promoting travel during the shoulder seasons, and encouraging visitors to stay longer.
Queenstown is known as the adventure capital of the world. Would you be introducing some other unique highlights as well about the region that goes beyond adventure?
This story is from the February 2018 edition of Express Travelworld.
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This story is from the February 2018 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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