Walking With The Vines

The evolving preferences of the global Indian traveller for tourism experiences has earned wine tourism its own niche across destinations globally. Tour operators and NTOs in India are looking to tap this segment of matured travellers that are growing in numbers.

- Mohit Rathod

THE TRAVEL and tourism industry, in India and across the world, has been witnessing continuous development across various niche segments. Not just confined to evolution in existing tourism segments, the industry has also seen numerous new segments flourishing. In India especially, the rise in disposable income of people has given thrust to outbound tourism market. More Indians are now travelling the world, which has evidently made them more acquainted with international cultures which include food and beverage as one of the key experiences. In wake of this growing trend, wine has created its own niche in the global tourism space.

While international destinations already enjoy an established wine tourism market due to their historical and cultural associations with the beverage, India is also gaining pace in the space. However, this can be largely attributed to the experience preferences of the discerning traveller and penetration of wine companies in the country.

Wine routes