Tobias Matter, sales director, Titlis Cableways, Hotels & Restaurants speaks about India market strategies and the new products the destination has on offer for its Indian clientele.
Your destination has a strong brand recall in the India market. What are the strategies you aim to put in place to keep the product constantly refreshed and a must visit destination?
We have been maintaining over the last many years a 4- wheel drive approach. As you know we have a strong physical presence with our office in India and this helps us be constantly in touch with the pulse of the trade and the traveller. We work very strongly with our trade partners with joint marketing activities which promote both their and our brand. We reach out to the end consumer with strategic advertisement placements in travel and lifestyle magazines. We even have a presence on television, movie theatres, on various hoardings and metro stations. This keeps us always in the mind and conscious with the targeted audience. Here in Switzerland we are constantly innovating the product to ensure that even our regular Swiss visitors have something new to look forward to every year. Last year we inaugurated the summer park for children at Truebsee and had a snow gun installed to ensure fresh snowfall for all our clients every day. This year we will install a zip-line at Truebsee to enhance the summer experience at the lake.
This story is from the March 2019 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2019 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A New Bird Is In The Air
Garuda, named after the mythical bird, and the national airline of Indonesia, has recently launched its Mumbai-Jakarta service. The thrice weekly service is expected to attract Indian tourists who wish to experience the archipelago's varied treasures.
A CSR Day
ITB Berlin highlights corporate social responsibility in tourism again.
IGH: A Successful Partnership
INTERGLOBE Hotels (IGH) is a partnership between InterGlobe Enterprises and Accor Asia Pacific to develop ibis hotels across India, Nepal, Sri Lanka and Bangladesh.
Monsoon Adrenaline
The monsoon period especially in the Western Ghats of Maharashtra turns into a perfect spot for adventure enthusiasts.
The Many Facets Of Thailand
Thailand as a destination continuously reinvents itself with new products which are of great draw for repeat travellers. The recent Mega Familiarisation trip effectively showcased many of these new attractions in the country, for the Indian market
we have received a phenomenal response
neeraj khandelwal, founder & partner, in the box space, talks about the unique concept of using shipping containers for hospitality and restaurant projects.
upscale serenity
located in a serene lane of koregaon park, marriott suites pune is the first in india, and the sixth in the world. subhash sinha, gm, marriott suites pune talks about the many unique features of the property that attract both long stay expatriate guests and short stay weekend visitors from neighbouring cities
Talking Digitalisation In The Mother City
Affectionately called Mother City by South Africans, Cape Town was the venue of the Outbound Tour Operators Association of India (OTOAI)'s fourth convention. As the theme of the convention was very modern - 'Digitalisation- The way forward', hosting it in this province with a colonial history was a perfect blend of the old and the new.
Wonders Of The Western Cape
The Western Cape, a South African province with coasts bordering the Indian and Atlantic Oceans, is best known for the port city of Cape Town which is very popular with Indian visitors. But beyond that, there are other hidden treasures like Mossel Bay and Oudtshoorn on Route 62 that are worth including in South African itineraries
ICPB: Kolkata Calling
The 11th ICPB (India Convention Promotion Bureau) convention concluded on a positive note in Kolkata recently, with the opening of the first ICPB State Chapter, and showcased the MICE potential of eastern India.
