Fratelli Brazzale - The revolution of Italian tradition
Newsweek Europe|January 28 - February 04, 2022
Italy's oldest dairy company embraces changes and modern approaches.
Fratelli Brazzale - The revolution of Italian tradition

The dairy sector achieved a turnover of 16,2bnl euro in Italy in 2020, according to Assolatte, Italy's leading association for the dairy industry. Imports amounted to 1,67bln euro, while total exports reached 3,5bln euro, of which cheese represented 3,19bln euro.

The company that has experienced the expansion and innovation of the dairy industry over the years is Brazzale, Italy's oldest dairy company, which has been producing cheese and butter at least since 1784.

Nowadays, Brazzale employs more than 900 people across 10 production facilities in Italy, the Czech Republic, Brazil and China. It exports towards more than 60 countries. In addition, the company has opened 25 flagship stores. That is the result of the revolutionary vision of the three Brazzale brothers since the beginning of the nineties.

The demand of Italian products is huge all over the world and is strongly increasing. However, in Italy, the shortage of agricultural land and the hot summer climate reduce the availability of milk and curb Italian dairy production. We estimate around 150 bin € turnover of Italian sounding over the world and that means that the domestic dairy sector is not able to satisfy the whole Italian style products demand because of this structural lack of raw milk. So how can we respond to growing demand despite these limitations?

This story is from the January 28 - February 04, 2022 edition of Newsweek Europe.

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This story is from the January 28 - February 04, 2022 edition of Newsweek Europe.

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