'F*** You' Attitude May Be The Death Of Musk's Empire

When Elon Musk hosted Saturday Night Live he addressed the elephant in the studio - namely, his personality.

- CHRIS BLACKHURST

"To anyone I've offended, I just want to say I reinvented electric cars and I'm sending people to Mars on a rocket ship. Did you think I was also going to be a chill, normal dude?"

That was in 2021. Here we are, two years later, and Musk, owner of X, formerly known as Twitter, has just gone and told advertisers to “go fuck yourself”. He doesn’t mean any old businesses that will pay to sell their wares either, but some of the world’s biggest, mightiest corporations.

He’s aiming at the likes of Apple, IBM and Disney, all of which have deserted the social media platform after Musk was accused of posting his support for an antisemitic conspiracy theory. He did say the post was the “worst and dumbest thing I’ve ever done”.

But hey, this is Elon. He concedes one minute, then lashes out the next. Subsequently, he promoted the “Pizzagate” conspiracy theory, which falsely claims members of the Democratic Party were running a child sex ring out of a Washington DC pizza restaurant. That led to another declared boycott of X, from The Washington Post, owned by Amazon founder Jeff Bezos. That was too much for Musk, who went on the offensive, literally.