Stephen Delaney of Geoffrey Butler Cycles talks us through the issues he encounters when serving women customers.
CW: Why do women come to the shop?
GB I think a lot of women want to come into a store at first, at least when they start out, because they want to see the bike. Some will still just go online and get the best deal — obviously there’s the usual cross-section. I know bike shops aren’t always easy, for men as well as for women, but we’re laid-back and don’t make anyone feel uncomfortable. I’ve got a good group of regular women customers between an age range of 20-somethings through to the sixties.
CW: Is the bike-buying process different for women?
This story is from the June 20, 2019 edition of CYCLING WEEKLY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 20, 2019 edition of CYCLING WEEKLY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FRED WRIGHT TRUST THE OFF-SEASON PROCESS
This time of year is always my favourite, training wise.
Richardson hits the ground running in GB colours
Track sprinter wins two from two on opening night of Track Champions League
Claims against Wiggins's estate double to £2m
Briton’s efforts to pursue money through courts have been paused
Volunteers needed to revive UK scene
In the second part of our series on the domestic scene, we ask how a shortage of volunteers is impacting road races
CLASSIC BIKE BOB JACKSON TANDEM
Leeds legend's racing bicycle made for two
“I even tried hiding my power readout - it made no difference"
Watt's up? The Doc's stuck in a threshold rut
UK SCENE BARNES AND EEDY WIN IN EAST MIDLANDS
Hudson and Mills win North of England Championships in regionals weekend
WATT WORKS FOR ME ZOE BACKSTEDT
The youngest member of the storied racing family talks about her first pro victory and juggling the demands of road and cross
MAKING TIME! 14 WAYS TO SQUEEZE MAXIMUM GAS FROM MINIMUM TIME
Short on time for training? Rob Kemp shares smart hacks to stay razor-sharp on the bike while showing the schedule who's boss
SHIMANO RC703 SHOE
Mid-tier performance shoe that behaves like a contender
