IN A 30-HOUR span in September, just before the opening game&nbsp;of the NFL season, two seemingly contradictory narratives of&nbsp;Bill Belichick&rsquo;s Patriots entered the zeitgeist. The first was an&nbsp;example of how the Patriots win dirty, detailed in a pair of stories:&nbsp;One appeared in Sports Illustrated; the other, co-authored by&nbsp;Don Van Natta Jr. and yours truly, titled &ldquo;The Patriot Way,&rdquo; showed&nbsp;how Deflategate was a &ldquo;makeup call,&rdquo; in the words of an NFL&nbsp;owner, for Spygate in 2007, a scandal far worse than the public&nbsp;ever knew. The second narrative was an example of how the&nbsp;Patriots win smart&mdash;an NFL Network special that aired a day later&nbsp;called Do Your Job: Bill Belichick and the 2014 Patriots. It was a&nbsp;rare all-access look at how the Patriots&rsquo; coaching staff devised a&nbsp;handful of last season&rsquo;s decisive plays, from the funky four-man&nbsp;line that vexed the Ravens in the playoffs to Malcolm Butler&rsquo;s&nbsp;Super Bowl&ndash;winning interception. It was about New England&rsquo;s&nbsp;preparation; it was also a stab at post-Spygate transparency.&nbsp;Now, for the second time in eight years, New England finds&nbsp;itself coming off a cheating scandal and dominating the rest of the&nbsp;league. After Spygate, former Patriots center Dan Koppen later&nbsp;told me, &ldquo;We just wanted to say f--- you to everyone.&rdquo; They were&nbsp;mere seconds from a 19&ndash;0 season. Now, with Deflategate hovering&nbsp;both in the court of law and the court of public opinion, the&nbsp;Patriots, though no longer undefeated, are superior yet again.&nbsp;This season&rsquo;s team has fewer superstars and more injuries than&nbsp;the 2007 version, but it possesses that familiar bloodthirstiness.&nbsp;Think Tom Brady throwing deep as a means of running out the&nbsp;clock against the Bills in Week 2. Or being so angry about getting&nbsp;sacked against the Dolphins in Week 8 that he spiked the ball in&nbsp;frustration, then threw a touchdown on the next play in a blowout&nbsp;win. Or watch how Belichick managed the clock late in the Giants&nbsp;game in Week 10, making the 10 seconds before the two-minute&nbsp;warning last forever and giving Brady a chance to drive for the&nbsp;winning field goal, which he did. Even in the Patriots&rsquo; first loss,&nbsp;against the Broncos in Week 12, Brady drove an offense decimated&nbsp;by injuries to a last-second field goal to send the game into&nbsp;overtime. All of these plays and more have fed the juicy, easily&nbsp;digestible theory that New England&mdash;after paying a $1 million fine&nbsp;and surrendering two draft picks for Deflategate&mdash;once again&nbsp;views each game as a big f--- you.Rage is a factor, no doubt. But that only gets a team so far. In&nbsp;fact, if the Patriots were truly fueled by the fallout from two historic&nbsp;penalties in eight years, if their anger were to metastasize into&nbsp;their game preparation, it would violate the iron law of playing for&nbsp;Bill Belichick, which is written on the door the players use to leave&nbsp;the facility, a final reminder for the day: Ignore the noise.It&rsquo;s the worst of clich&eacute;s, but the Patriots live it, much more&nbsp;than they live the clich&eacute;d chip on their shoulders. Back in 2007,&nbsp;Belichick discussed Spygate with his team exactly once. Days after&nbsp;it broke, he issued to his players what&rsquo;s become his standard&nbsp;rationalization&mdash;that videotaping an opponent&rsquo;s signals was merely&nbsp;a misinterpretation of the rules&mdash;which nobody, including Roger&nbsp;Goodell, believed. Then he asked whether anyone had questions.&nbsp;Nobody did. And he moved on, promising to prepare his players&nbsp;the best he could, pushing those Patriots harder than any team he&rsquo;d&nbsp;coached. After the Pats missed a fourth-and-inches in a 45-point&nbsp;win over the Redskins, Belichick told the team, &ldquo;Fourth and the&nbsp;size of my d--- and we can&rsquo;t get the first down?&rdquo; Another week he&nbsp;was so disgusted with his team&rsquo;s sloppy practice that he walked off&nbsp;the field, leaving the players to find the solution. Most important,&nbsp;he over-prepared them all. The call is Ride 130 Cross Stalk. Who&rsquo;s&nbsp; the Mike linebacker? Where did the offensive coordinator go to&nbsp; college? It&rsquo;s third-and-3 at our 27: What does the defense have a&nbsp; 20 percent chance of doing? &ldquo;Spygate kinda disappeared,&rdquo; former&nbsp;Patriots cornerback Ellis Hobbs later told me. &ldquo;It was the elephant&nbsp;in the room, but the elephant was invisible.&rdquo;Today there&rsquo;s a new invisible elephant. And Belichick is dusting&nbsp;off his 2007 game plan, not because it served him well back then&nbsp;but because it serves him well every year. He wants his players to&nbsp;do their job, and their job is to focus on football. Hell, Tom Brady&nbsp;Sr., who knows his son better than anyone, told The Washington&nbsp; Post that Tom&rsquo;s MVP-level performance this year isn&rsquo;t because of&nbsp;Deflategate but because he spent another offseason relentlessly&nbsp;grinding. Long ago, Brady learned that it isn&rsquo;t healthy to live in a&nbsp;state of having to prove himself. He has become a future Hall of&nbsp;Famer not because he has channeled rage over being a sixth-round&nbsp;pick but because he&rsquo;s accepted why he was a sixth-round pick.&nbsp;Brady once said that as a rookie he peeked at the notebook&nbsp;containing the coaches&rsquo; evaluation of him: &ldquo;Everything he does is&nbsp;slow,&rdquo; it read. It was Brady&rsquo;s leap between his rookie and second&nbsp;years that changed the Patriots forever. He has a daily obsession&nbsp;with fixing his deficiencies. After all, that&rsquo;s his job.And Belichick? The story behind Butler&rsquo;s game-winning interception, which came in the middle of swirling Deflategate drama, tells&nbsp;you everything you need to know. In Do Your Job, Belichick credits&nbsp;Ernie Adams, his lifelong friend and longtime right-hand man in &nbsp;New England&mdash;a man who Brady once said&nbsp;&ldquo;knows more about professional football&nbsp;than anyone I ever met&rdquo;&mdash;with preparing&nbsp;Butler for the exact goal-line play they&nbsp;faced. Adams has always been a mystery of&nbsp;sorts because nobody knows exactly what&nbsp;his job is. But here was Adams, on camera&nbsp;for the first time anyone can remember,&nbsp;holding a play sheet titled &ldquo;14 Raffle Utah,&rdquo;&nbsp;a near-perfect diagram of the Seahawks&rsquo;&nbsp;doomed final play. During practice, Butler,&nbsp;then an undrafted rookie out of West&nbsp;Alabama, couldn&rsquo;t cover it. He would chase&nbsp;the slant route off a pick rather than attack&nbsp;it. So the coaches told him: When the&nbsp;situation comes up, don&rsquo;t hesitate, just go.&nbsp;And he did. It was living proof that in&nbsp;football, anticipation is everything.Of course, Spygate was also about&nbsp;anticipation, and Adams was the ring&nbsp;leader of it. From 2000 to &rsquo;07, Patriots&nbsp;videographers gave tapes of illegally&nbsp;filmed signals to Adams for him to decode,&nbsp;and he would sit in the coaches box during&nbsp;games with a stack of notes and a direct&nbsp;line to Belichick and would suggest plays.&nbsp;It got &ldquo;out of control,&rdquo; a former Patriots&nbsp;assistant coach said. When Spygate broke,&nbsp;some Patriots assistant coaches were so&nbsp;angry about all being labeled as cheaters&nbsp;that they wanted Adams to do a news&nbsp;conference, allowing the world to see the&nbsp;socially awkward mystery man who had&nbsp;tainted their accomplishments. It never&nbsp;happened. Do Your Job was an unmistakable attempt to demystify Adams and an &nbsp;epic rebuttal to those who believe the&nbsp;Patriots always cheat. But it still leaves&nbsp;one question: Can you appreciate&nbsp;everything that went into the Butler play&nbsp;without wondering, like so many around&nbsp;the league do, about the pivotal moments&nbsp;from the 2001-04 Super Bowl seasons?&nbsp;Belichick once told owner Robert Kraft&nbsp;that Spygate helped them only 1 percent&nbsp;of the time. But the Patriots have built&nbsp;an entire legacy based on a 1 percent&nbsp;doctrine: &ldquo;One stupid play, one stupid&nbsp;penalty, one mistake ends it for all of us,&rdquo;&nbsp;Belichick once told his team before a&nbsp;playoff game.&ldquo;The Patriot Way&rdquo; and Do Your Job&nbsp;weren&rsquo;t contradictory looks at Belichick at&nbsp;all. They were complementary&mdash;two sides&nbsp;of the vast reserve of ruthlessness, smarts,&nbsp;confidence and desperation that produces&nbsp;a great coach. Says one person who knows&nbsp;Belichick well: &ldquo;His record can be&nbsp;questioned, and it can also be what it is.&rdquo;A few weeks after the stories came out,&nbsp;as the talk of cheating gave way to the&nbsp;intense rhythm of football Sundays, I&nbsp;asked a Patriot whom I&rsquo;ve known for years&nbsp;what the internal reaction was. He said&nbsp;the timing of the two pieces&mdash;48 hours&nbsp;before the Patriots&rsquo; opener against the&nbsp;Steelers, when their fourth Super Bowl&nbsp;banner would be raised&mdash;pissed off the&nbsp;team. But outside of that, he said, nobody&nbsp;in the building discussed the stories. &ldquo;It&nbsp;was business as usual around here.&rdquo;&nbsp;After all, they had a game.

It's Better To Be Hated Than Bad

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