Founded in the year 1993, Pearl Academy is a leading design, fashion and creative business institutes in India with over 30 undergraduate and post-graduate programs as its offerings, it has a profound presence in Delhi, Jaipur and Mumbai.
Marketing has evolved over the years; witnessing paradigm shifts propelled by technological advancements and socio-economic developments in the country. Internet penetration across India is one of the significant events that has affected marketing over the last three decades. With close to 481 million online users in India, the digital industry is fast-evolving at the same time. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development.
Technology has played a significant role in shaping up the marketing industry. The right set of marketing tools play a pivotal role in building brand imagery with the target audience. With the growth of digital platforms, marketers can now measure the outcome of campaigns leading to higher business efficiency. With the advent of search engine and content targeting services such as content marketing, data analytics, predictive analysis and many others. Brands today are better aided to understand consumer behavior and preferences.
Today, marketers focus on personalizing the content, making it more engaging and optimizing it with the changing technology. Making better and faster decisions with data is becoming critical for marketing organizations. And with new technologies coming up every day, marketers are looking to adapt and evolve analytical strategies, skills, and data solutions to stay competitive. In the last couple of years, education industry has seen a surge in usage of digital marketing tools by the brands. Some of the key industry trends witnessed are chatbots, inbound marketing, amplification of videos, etc. These tools have enabled brands to increase consumer engagement rate through personalized content.
This story is from the May 2018 edition of Siliconindia - India Edition.
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This story is from the May 2018 edition of Siliconindia - India Edition.
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