Nadia, Mihlali and Jessica are three of the most recognisable names on South African YouTube. More than just filling our feeds with pretty pictures, our cover stars are also video editors, producers and entrepreneurs. COSMO editor Holly Meadows chats vlogs, beauty and building a business with the new A-list of social-media influence.
Nadia Jaftha
Nadia, 26, is known for her LOL vlogs featuring her mom, grandpops, celebrity besties and hundreds of comments. In the last year alone she’s released a single, and flown around the world for jobs in Ibiza, Barcelona and Berlin. 2019 is set to catapult her to new career heights – watch this space
How did your journey as a social-media superstar start?
I suppose how every other person’s journey on social media started – I picked up my phone and started creating content.
What was the first video you posted?
It was so embarrassing that I ended up deleting it, but maybe I’ll repost it in the future. It featured the Harlem Shake Challenge that went viral at the time.
What does your average week look like?
I’ve always been one for routine, so my manager will let me know at the start of each week what my obligations are. It usually consists of filming content for clients, going to events and attending meetings.
Your family often features in your videos. What made you decide to do that?
I always feel like I can be my most authentic self when I’m with them, and it really shows when I feature them in my videos.
Best LOL moment on social media?
Probably hearing a rumour that my niece is actually my own child. When did I have time to have a whole kid?!
Biggest hurdle you’ve overcome in your career?
Probably cyber-bullying. It’s a daily struggle, but it gets better.
Most you’ve ever made in a month?
I’ve always maintained that I never want to base my value on how much I make, but rather the impact that I have on others and how I make people feel.
Your most-viewed video to date?
This story is from the March 2019 edition of Cosmopolitan - South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2019 edition of Cosmopolitan - South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Marc Buckner
The Bachelor SA Season 2’s star is here to make you swoon. Find out why boss babes are ready to risk it all for this adventurous dog lover.
I Tested Positive For The Alzheimer's Gene At 26 Years Old
A DNA testing kit is like a crystal ball, but what if you don’t like what you see?
Basically No-One Has A 28-Day Menstrual Cycle
Brought to you by: the idea of a ‘normal’ period is a lie
For Those Times When You're Like, ‘I Love You, But You're Annoying...'
Coupledom can be hard!
How To Get Sh*t Done
Calling all procrastinators: sometimes getting started on a new project or goal can be the hardest part. Here’s how to stop putting it off and actually press go
Is Rage Bait Okay?
It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.
Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things
Thanks for calling 0800 -WTF- Is -This
Hold The Phone
Zozibini Tunzi is here to remind you all to Take. Up. Space. She’s rewriting the pageantry rulebook, and she wants you to join in (in a bath, wearing sparkly boots, because that’s just how we roll).
How To Tell It Like It Is *And Finally Get A Promotion*
Receiving constructive criticism on your work can be terrifying. But do it right and it can be a career game-changer.
What Makes A Compulsive Liar?
We all do it. Tell those lit t le white lies to ourselves, and others. But what about those for whom lying is a way of life? Catriona Harvey-Jenner investigates the rise of a new kind of scammer.
