The Rise of the Personal Shopper
Fairlady|March/April 2022
It’s not a new concept, but the number of people who make a living from sourcing goods on behalf of clients is on the rise. We talked to three personal shoppers to find out what it takes.
By Shireen Fisher
The Rise of the Personal Shopper

Personal shoppers are professional curators of goods for private clients – and these goods can be anything from clothing and accessories to furniture, art and gifts.

Having no time to shop has been the main reason clients make use of a personal shopper, but Covid-19 restrictions have brought an unexpected boon for personal shoppers of luxury goods, according to Forbes Africa: where once the rich would have travelled abroad for their designer duds, they now use retail entrepreneurs. So if you’re a black-belt shopper, this might be the right career move! We got the lowdown from three personal shoppers…

FROM MODEL & RESTAURATEUR TO PERSONAL SHOPPER

NAME: Jessica Rushmere

BUSINESS: Your Style by Jessica

WEBSITE: yourstylebyjessica.com

START-UP COSTS: A good logo, a business card, brochures and a website

Jessica, who was born in France and now lives in Cape Town, has been a personal shopper for 13 years. After selling her first restaurant, she felt it was time for a new venture.

This story is from the March/April 2022 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March/April 2022 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FAIRLADYView All
'DESIRE IS NOT WHAT MATTERS'
Fairlady

'DESIRE IS NOT WHAT MATTERS'

Emily Nagoski wrote the book on women and desire - literally. And then her own sex life dried up. Here's what a prolonged sex drought (and a load of research) taught her about maintaining intimacy in a long-term relationship.

time-read
9 mins  |
July/August 2024
'We have to tell HARD STORIES'
Fairlady

'We have to tell HARD STORIES'

Theatre director and playwright Yaël Farber is spending time in South Africa after her critically acclaimed run of King Lear at the Almeida Theatre in London. We chatted to her about the importance of the pursuit of truth.

time-read
6 mins  |
July/August 2024
THE WHY, THE WHICH & the wardrobe
Fairlady

THE WHY, THE WHICH & the wardrobe

We really got into it this month! Read on for more on the allure of a loosey-goosey jumpsuit, vintage-hunting and jingle-jangling jewellery, the best places to find quality African design and short-girl styling tips.

time-read
10+ mins  |
July/August 2024
LIFT your GAME
Fairlady

LIFT your GAME

Thought weightlifting was just for bodybuilders and powerlifters? Not so. In fact, 'lifting heavy shit' may be the secret to longevity, hormone regulation and mood for women through perimenopause and beyond.

time-read
8 mins  |
July/August 2024
TREATMENT PLAN ON YOUR MARKS
Fairlady

TREATMENT PLAN ON YOUR MARKS

Armed with a six-month programme from Dr Nerina Wilkinson + Associates, Jennifer Morin set about tackling her sun damage and melasma.

time-read
8 mins  |
July/August 2024
PLAYING YOUR CARDS RIGHT
Fairlady

PLAYING YOUR CARDS RIGHT

Here's how to get the most out of loyalty cards.

time-read
5 mins  |
July/August 2024
BIG SKY Country
Fairlady

BIG SKY Country

Namibia. Twelve friends, five vehicles, 4000 km, thirteen days. Eight punctures, one angle grinder. One martial eagle, one full moon, one ghost town. Plenty of top-quality braais, maybe not quite enough oysters... and the best time ever.

time-read
9 mins  |
July/August 2024
IS YOUR HOME MAKING YOU SICK?
Fairlady

IS YOUR HOME MAKING YOU SICK?

Leaks, damp and poor ventilation in old or poorly built new homes are being fingered for a growing health concern: mould.

time-read
7 mins  |
July/August 2024
HOW TO REALLY GET TO KNOW SOMEONE
Fairlady

HOW TO REALLY GET TO KNOW SOMEONE

The Korean word 'nunchi' describes 'the ability to be sensitive to other people's moods and thoughts'. It's an underrated skill that we seem to have lost.

time-read
9 mins  |
July/August 2024
How to write a memoir
Fairlady

How to write a memoir

Whether you want to share your experiences and insights with the world, leave a legacy or track pivotal experiences for yourself, writing your memoir can be a grand and worthwhile adventure. Here's some advice on how and where to begin.

time-read
7 mins  |
July/August 2024