"L Catterton Invests $60 Million In Drools Pet Food, Strengthening Its Position In India's Thriving Market"
Creature Companions|July 2023
Drools will leverage L Catterton's category expertise and brand building capabilities to further strengthen its position in the country's fast-growing pet food market
"L Catterton Invests $60 Million In Drools Pet Food, Strengthening Its Position In India's Thriving Market"

L Catterton, a leading global consumer-focused investment firm, today announced that it has invested around $60 million in Drools Pet Food Private Limited ("Drools"), the top local pet food company in India. This builds on the firm's longstanding track record of growing pet food businesses across the world and marks its first foray into the sector in India.

Drools will leverage L Catterton's expertise in the sector to further strengthen its position as the largest domestic player in India's burgeoning pet food market. The market is expected to grow by approximately 20% annually over the next five years to reach over $1.2 billion in 2028 on the back of increasing pet adoption as the country becomes more urbanized and household sizes become smaller. Macro trends such as rising income levels and the increasing humanization of pets are also leading pet owners to spend more on their pets, especially on buying packaged food instead of preparing home-cooked meals.

This story is from the July 2023 edition of Creature Companions.

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This story is from the July 2023 edition of Creature Companions.

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