THE START OF SOMETHING GREAT...

Honest, evocative and deeply layered, this collaboration between two young designers is charged with energy, sass and more. Luv Rohra of Length Breadth Height and Harshita Jhamtani of the eponymous label, leave behind the success of their respective acclaimed design labels to create something new. Not your Ordinary’, is their new co-brand, and features a collection of objects that are thoughtful in execution and impressive in scale

- AVRIL NOEL D'SOUZA Images PRATHAMESH REDDY

In terms of personality, design philosophy and a general outlook to the process of design, Luv Rohra and Harshita Jhamtani are poles apart. From the manner of execution to the materials and designs they create... the two young designers are fiercely talented in their own stead and have a unique approach which is what makes them individual successes. What unites them is their philosophy of working and respecting natural materials and thereby using the innate instincts of those materials to create handmade works of art that are distinct in form, looks, function and texture.

The birth of Not your Ordinary' started with a joke...both design houses, Length Breadth Height and Harshita Jhamtani Designs, have a similar set of clients. It was while discussing the similarities in their philosophy, and subsequently, the unhindered process of exchanging ideas on designs and functionalities and executions, that would see the two joking that they should join forces and create together. From a joke to reality...that's exactly where we are right now!

What sets the two of you apart? And what are the common points that brought you together?

LBH: I believe we both have a fluid approach toward design, and we go ahead with the best idea rather than having an attitude of wanting to be right. We can collectively move towards a vision aiming for a wholesome concept. Our personalities and temperament are different. While Harshita is calmer, composed and has a solution-driven mindset, I am stricter (disciplined) and process driven.

HJD: For me, it felt like working with my design twin. We both know we were going to end up with the same results, but had our own paths to get there. I have personally learned a lot from Luv. I know the places I lack; he sort of makes up for it and in the process, I have figured out why I couldn't get it right in the first place.