The next big HERO

Hero MotoCorp has launched the Mavrick 440 which takes on the middleweight category in India. But does it have what it needs to top the charts? We find out

Hero MotoCorp has been the number-one player in the world for a while now. But that has been solely on the premise of sales volumes which is dependent on entry-level commuter motorcycles. However, the company aspires to become a strong player in the premium segment as well. As a result, we have seen the emergence of bikes like the Xpulse, Karizma XMR, and even the Harley Davidson X440. But now comes the time to take on the king of the middleweight motorcycles with the Mavrick 440.

The Mavrick 440 shares the same platform as the Harley Davidson X440 which was co-developed by Harley Davidson and Hero MotoCorp. However, the Harley was conceptualized as a cruiser as compared to the Hero which is more of a roadster. As far as the design is concerned, the Mavrick 440 looks better proportioned. The bike rides on 17in alloy wheels and features chunky 43mm telescopic forks up front. The headlamp is an all-LED affair and also comes with a sensor that activates the headlights when it goes dark. The instrument panel is an all-digital affair and comes with numerous functionalities including Bluetooth connectivity. However, the unit is a bit small, and especially the tacho is hard to read on the go. Coupled with a wide handlebar, a comfortable 803mm seat height, and neutrally placed footpegs, the Mavrick 440 promises long hours of comfortable riding.