THE APPLIANCE OF ALLIANCE
Autocar UK|August 21, 2024
The BTCC's top team has a new home. Damien Smith visits Napa-backed Alliance Racing to find out how it ticks
Damien Smith
THE APPLIANCE OF ALLIANCE

A nondescript unit on an industrial estate outside Northampton. Not for the first time, we are glad we live in the era of the sat-nav. This is the new and far from ostentatious HQ of Alliance Racing: the fourcar, Napa-backed team of pristine blue and yellow Ford Focuses that everyone in the British Touring Car Championship wants to beat.

'Superteam' is the perception.

"That's what we are," says driver Dan Cammish, "and a lot of people would be envious of the position we are in." They are but, as we discover, this is a long way from Formula 1 - even though in a literal sense the opposite is true. Just down the road is Brixworth, home of Mercedes AMG HPP, where the manufacturer's F1 powertrains are built. Just the powertrains, remember. The rest of the F1 team is down the A43 in Brackley. Such is the size comparison between even the biggest BTCC team and F1. Different worlds.

Nevertheless, Alliance is justifiably proud of its new home. Large enough to park and load the team's artics indoors, it is four and a half times bigger than the team's previous base near Brands Hatch in Kent. Now relocated to the heart of a region known colloquially as 'Motorsport Valley', the move is a sign of ambition and intent.

This story is from the August 21, 2024 edition of Autocar UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 21, 2024 edition of Autocar UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUTOCAR UKView All
The riddle of the sands
Autocar UK

The riddle of the sands

Dacia is hoping to crack the Dakar Rally first time out with Prodrive and a star line-up. DAMIEN SMITH finds out more

time-read
3 mins  |
December 31, 2024
25 FOR 25
Autocar UK

25 FOR 25

What is going to happen in the year ahead? Here are 25 cars, events, racing stars and big stories to keep an eye on

time-read
10 mins  |
December 31, 2024
FORD CAPRI
Autocar UK

FORD CAPRI

Does new electric crossover live up to its name more in rear-driven form?

time-read
2 mins  |
December 31, 2024
SKODA ELROQ
Autocar UK

SKODA ELROQ

One of the best crossover EVs arrives in a smaller form

time-read
3 mins  |
December 31, 2024
An alien encounter
Autocar UK

An alien encounter

The Tesla Cybertruck looks like it has come from outer space. Aversion and confusion naturally abound. MARK TISSHAW musters the courage to make first contact

time-read
8 mins  |
December 31, 2024
Damien Smith
Autocar UK

Damien Smith

Always beware hype in motorsport. Still, at the dawn of 2025, I find myself irresistibly drawn by a tractor beam of anticipation. So here goes: I haven't felt this pumped about a forthcoming Formula 1 season for years.

time-read
3 mins  |
December 31, 2024
SOLID-STATE BATTERIES SET TO GO MAINSTREAM
Autocar UK

SOLID-STATE BATTERIES SET TO GO MAINSTREAM

New, lighter battery tech boosts range and is close to making production

time-read
2 mins  |
December 31, 2024
URBAN CRUISER RETURNS AS EV TWINNED WITH EVITARA
Autocar UK

URBAN CRUISER RETURNS AS EV TWINNED WITH EVITARA

Toyota’s new Volvo EX40 rival will be built beside Suzuki sibling in India

time-read
2 mins  |
December 31, 2024
ALL-NEW CLA SIGNALS STEP CHANGE FOR MERCEDES EVS
Autocar UK

ALL-NEW CLA SIGNALS STEP CHANGE FOR MERCEDES EVS

We ride shotgun in the car set to usher in what Merc calls its 'EV 2.0' era

time-read
3 mins  |
December 31, 2024
AMG'S NEW SUPER-SUV TO PACK OVER 1000BHP
Autocar UK

AMG'S NEW SUPER-SUV TO PACK OVER 1000BHP

Electric GT SUV will use advanced tech to take on Eletre and Cayenne EVs

time-read
3 mins  |
December 31, 2024