Thought leadership has to be engaging. And it has to be leading.
You must add something of value to the conversation.
If you're saying what everyone else is saying, that's not thought leadership.
According to FT Longitude, executives spend five hours per week consuming intelligent content. But you may only have 30 seconds to make an impact.
These are the three questions decision makers ask when deciding whether to read or engage with your thought leadership content:
1. Is it strategic enough?
2. Do you understand the sector?
This story is from the October - November 2024 edition of Earthmoving Equipment Magazine.
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This story is from the October - November 2024 edition of Earthmoving Equipment Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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