FIRST LOOK 2024 Ram 1500 Revolution

Late to the party but loaded with wild features.

- Alisa Priddle

Ram’s first all-electric model, the 1500 Revolution pickup, is so bold you might forget it won’t hit the market until 2024, well after most of the competition. The truck is just a concept for now, but the real deal will break cover in a few months with much of the styling and feature set intact. (One confirmed change: The Revolution name will be shortened to Rev.) It lays the rails to Ram’s future with a mission to redefine the pickup segment, CEO Mike Koval Jr. said. “Everything you see from now on will be a direct descendant of this.”

Ram has indeed had a good long look at what other electric trucks have to offer, and Koval spent the past year saying the brand will use its come-from-behind status to top the field in the key areas that matter to buyers: towing and payload, range, and charge time.

The towing and payload numbers remain unknown, but the body-on-frame STLA Frame platform under the truck was designed to provide up to 500 miles from a single charge (eventually; some of the technology isn’t ready yet). For now, the automaker is saying only that the Rev will offer class-leading range, which means it should still top 400 miles, the max figure promised by Chevy’s Silverado EV.