The retail experience is essentially a narrative. This particular optical store is designed as a collaborative effort between I'm D'sign and the experimental wing I'mX, showcasing a vision for the future that embraces the digital era. The store's design concept incorporates a monochrome edge and an otherworldly glow, reflecting a contemporary approach while preserving the brand's revered status in India. By seamlessly blending the brand's rich heritage with a modern, forward-thinking aesthetic, the store creates an immersive experience that will appeal to existing and potential customers.
This story is from the April 2023 edition of ACE Update Design Sense.
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This story is from the April 2023 edition of ACE Update Design Sense.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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