Fresh Brew, Big Ambitions
BW Businessworld|September 21, 2024
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
Reema Bhaduri
Fresh Brew, Big Ambitions

IN A NATION steeped in ‘chai’ traditions, two young entrepreneurs, Samayesh Khanna and Rahul Jain, Co-founders of Beanly, get on a mission to make freshly brewed coffee accessible to India’s vast market. Their ambitious vision of making freshly brewed coffee an everyday beverage for millions of Indians represents more than just a business endeavour. It’s a cultural shift in the making, one cup at a time.

Founded in 2019, Beanly began with a simple yet ambitious goal: to change how Indians perceive and consume freshly brewed coffee. “The largest problem statement in India that we saw was there were roasters cropping up left, right and centre. But nobody was addressing this one problem of how to make freshly brewed coffee easily accessible,” Khanna recalls.

Their solution? The easy-pour coffee bag, a product that later became their signature offering and attracted the attention of established coffee brands. “We created a product which revolutionised the way the Indian market perceived freshly brewed coffee,” Khanna states.

However, like many startups, Beanly’s early days were marked by financial constraints. This led the duo to pivot towards a B2B model, manufacturing for prominent names in the Indian coffee industry. “Because of the lack of funds, a large part of our business was B2B first. We were manufacturing for the likes of Blue Tokai, Third Wave Coffee -- anybody in the coffee industry who came to build a bean-to-cup at-home product with us,” Khanna admits.

This story is from the September 21, 2024 edition of BW Businessworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 21, 2024 edition of BW Businessworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BW BUSINESSWORLDView All
SHAPING INDIA'S ENTREPRENEURIAL LANDSCAPE: KEY INITIATIVES AND CHALLENGES AHEAD
BW Businessworld

SHAPING INDIA'S ENTREPRENEURIAL LANDSCAPE: KEY INITIATIVES AND CHALLENGES AHEAD

THE Hon'ble Finance Minister made history in July 2024 by presenting her seventh budget, surpassing the record previously held by Morarji Desai. Beyond this historic milestone, the budget stood out for its trans-formative measures aimed at fostering India's entrepreneurial ecosystem.

time-read
3 mins  |
January 25, 2025
BUDGETING IN UNCERTAIN TIMES
BW Businessworld

BUDGETING IN UNCERTAIN TIMES

AFTER last year's parliamentary elections, the Budget for FY2026 was presented in July 2024, which provided a glimpse of the government's priorities. In a few weeks, the government of India (GoI) will table the Union Budget for FY2026, which is expected to expand on these plans, and provide the new medium-term fiscal path as well.

time-read
2 mins  |
January 25, 2025
A VISION FOR 'VIKSIT BHARAT'
BW Businessworld

A VISION FOR 'VIKSIT BHARAT'

INDIA stands at the threshold of a transformative journey toward 'Viksit Bharat' by 2047.

time-read
3 mins  |
January 25, 2025
Constitutional Musings
BW Businessworld

Constitutional Musings

A LEGAL DOCUMENT, even if it sets down the constitution of a country, is at the end of the day, just that – a document.

time-read
3 mins  |
January 25, 2025
Turning Stress into Strength: A Path to Purposeful Living
BW Businessworld

Turning Stress into Strength: A Path to Purposeful Living

Khera on transforming stress into strength, fostering resilience, purpose for meaningful living, and other insights from his new book Live While You're Alive

time-read
1 min  |
January 25, 2025
BUDGETING FOR BETTER FUTURE
BW Businessworld

BUDGETING FOR BETTER FUTURE

AFFORDABILITY challenges persist for homebuyers; tweaking tax relief on home loans and capital gains in the Union Budget could significantly improve housing accessibility.

time-read
2 mins  |
January 25, 2025
"NORTH AMERICA IS OUR LARGEST MARKET
BW Businessworld

"NORTH AMERICA IS OUR LARGEST MARKET

Sona Comstar fully supports the government's vision for localisation and self-reliance in manufacturing under the PLI scheme, asserts SUNJAY KAPUR, Chairman, Sona Comstar & Deputy Chairman, CII Northern Region, during a chat with ASHISH SINHA. Excerpts from the interview

time-read
5 mins  |
January 25, 2025
MAHAKUMBH 2025
BW Businessworld

MAHAKUMBH 2025

NOTWITHSTANDING the never ending debate about the beginning of the festival - year and founder - and the dates when it is to be held, there's general agreement that it was started by the 8th Century vedic scholar, philosopher, saint and teacher of Advaita Vedanta Adi Shankara Acharya and that the 12 yearly celebration dates are synchronised with every completed revolution of the planet Jupiter (Brahaspati); also that the venue is mostly in the river bank towns of Prayagraj (Allahabad) at the confluence of Ganga, Yamuna and the mythical invisible Saraswati, Haridwar (Ganga), Nasik (Godavari) and Ujjain (Shipra).

time-read
6 mins  |
January 25, 2025
CATALYSING INDIA'S DIGITAL-FIRST ECONOMY: THE SMART WEARABLES PERSPECTIVE
BW Businessworld

CATALYSING INDIA'S DIGITAL-FIRST ECONOMY: THE SMART WEARABLES PERSPECTIVE

INDIA'S electronics industry is set to play a key role in the nation's economic growth with domestic production expected to reach $300 billion by 2026.

time-read
2 mins  |
January 25, 2025
"THE DELHI MODEL OFFERS THE SUREST ROAD MAP TO BUILDING A DEVELOPED INDIA"
BW Businessworld

"THE DELHI MODEL OFFERS THE SUREST ROAD MAP TO BUILDING A DEVELOPED INDIA"

JASMINE SHAH, then vice-chairman of the Delhi government think-tank, the Dialogue and Development Commission, conceived the idea of writing a book about the Delhi Model of governance while Aam Admi Party (AAP) convenor and Delhi's former chief minister Arvind Kejriwal and his former deputy chief minister Manish Sisodia were both at Tihar Jail for the alleged liquor scam in the state. By the time The Delhi Model – A Bold Road Map to Building a Developed India was released, campaigning for the Delhi legislative assembly elections were in full swing. The AAP leader though, stole some time out to discuss the book with BW Businessworld 's Madhumita Chakraborty. Excerpts:

time-read
4 mins  |
January 25, 2025