RENOWNED FOR redefining modern elegance, Neeta Lulla has captivated the fashion world with her distinctive blend of bold creativity and timeless sophistication. Her talent and design sensibilities have carved out a niche for her, leaving a mark not just on the fashion and film industries but inspiring generations of designers.
As Lulla chalks up 40 years in her career, she takes pride in rewriting India's fashion story on the global map. "The experience has been amazing because I was fortunate to start a career with two verticals simultaneously. To be able to do that in today's times, I don't know whether that would be a possibility," she expresses.
However, Lulla's journey had not always been this plain sailing. She looks at it as a learning experience that has only evolved with time. "If you ask me if I would like to do it again, my answer would be yes.
I would do it again because I don't know any other way. I don't know any other way but to be able to work on two verticals simultaneously, and both of them feed off one another," she believes.
A graduate of Premlila Vithaldas Polytechnic, Juhu, Lulla is best known for her minimalist aesthetic and commitment to sustainable fashion, often noticeable in her label 'House of Neeta Lulla'.
She draws her inspiration from merging traditional elements with contemporary trends, which she feels, comes very easily to her.
This story is from the November 02, 2024 edition of BW Businessworld.
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This story is from the November 02, 2024 edition of BW Businessworld.
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