Making cars has been my childhood passion. I was probably 12 years old when I built a small car in our garage and used to go around our factory in Haryana’s Hisar. That passion stayed, but I then digressed to make steel, which is also a very interesting business. But the idea of making cars in India by the JSW Group remained in my head. During 2015-16, electric vehicles came in, and I saw it as an opportunity to enter this business.
In 2017, we started building a team of experts and put together a brilliant team to make electric vehicles. But somehow things did not move forward, and then, with Covid, things got a little different. But as Shahrukh Khan’s famous dialogue goes – “Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milaane ki koshish mein lag jaati hai.”
This story is from the April 20, 2024 edition of BW Businessworld.
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This story is from the April 20, 2024 edition of BW Businessworld.
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