What inspired you to venture into India’s astrology or faith-tech market? Tell us your story.
Puneet Gupta: My journey into India’s astrology and faith-tech market was spurred by a prediction from a former colleague, an astrologer, during my tenure at BNP Paribas in Mumbai. Despite initial scepticism, her forecast of me starting an IT company that would close within two years came true. This experience strengthened my belief in astrology and became an inspiration for Astrotalk. I launched Astrotalk in 2017 and today it is a profitable startup taking astrology global. We currently occupy an 80 per cent market share, with over 15,000 active astrologers and 3 crore registered users. Our USP lies in our team of genuine, highly informed, articulate astrologers and exceptional customer experience. We also offer multiple astrology categories such as tarot card reading, Chinese horoscope, Vedic astrology and more.
How do you perceive the current landscape of India’s astrology market and what opportunities do you foresee?
This story is from the April 20, 2024 edition of BW Businessworld.
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This story is from the April 20, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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