YONO achieves new milestones:
As part of the bank's commitment to delivering innovative and customer-centric solutions, State Bank of India (SBI) has been actively strengthening its digital platforms. With the recent launch of upgraded version of the YONO app, SBI has taken a bold new step it has empowerd customers of other banks to embark on the YONO journey, thereby encouraging them to become a part of the ever-growing SBI family.
Since its launch in 2017, YONO, the digital face of the bank, has emerged as one of the most trusted mobile banking apps in the country with over 60 million registered users. SBI witnessed 64% of new savings accounts opened through the integrated digital and lifestyle platform YONO in FY23. It witnessed 23,000 new digital savings bank accounts being opened per day via YONO in the quarter ended March 2023. SBI Chairman Dinesh Khara says: "The YONO app has been revamped, keeping in mind the expectations of our customers for a seamless and pleasant digital experience.
This story is from the August 2023 edition of Banking Frontiers.
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This story is from the August 2023 edition of Banking Frontiers.
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