OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce

Unicommerce helps brands achieve a cohesive experience across channels including across web stores, physical stores and marketplaces, says Mahajan

Becoming completely Omnichannel is a significant challenge many fashion retail brands face in India, but it's not an insurmountable target. With the right strategy, resources, and a customer-centric mindset, successfully implementing an Omnichannel strategy and reaping benefits of increased engagement, loyalty, and revenue are wholly achievable, explains Prateek Mahajan, Director of Operations, Unicommerce in a session at the India Fashion Forum 2024.

Unicommerce, says Mahajan, is a supply chain technology company and positions itself as the backbone of the e-commerce supply chain. The company offers a comprehensive suite of SaaS products and its solutions act as a nerve centre for e-commerce fulfillment operations. It guides brands and retailers through a complete post-purchase journey. The question Unicommerce asks companies is: how does your system end up managing everything once the order gets received from the customer till the time it gets delivered to the customer? 

"This is where we come in - from backend warehouses to in-store technology, we provide end-to-end Omnichannel solutions," says Mahajan, who has 12 years of experience across e-commerce platforms aside from establishing his own startup.

Helping Brands Achieve a Cohesive Experience Across Channels: An Omnichannel journey for a brand starts when they begin listing either on their web store or on other online marketplaces. Unicommerce helps brands achieve a cohesive experience across channels - including across web stores, physical stores and marketplaces.

Seamless Inventory Management: Mahajan explains that the first thing they help with is creating a centralized inventory system, so that the same inventory can be pushed across to all marketplaces and web stores. Orders can then be distributed smartly across the brand's stores.