Trends change quickly in the fast-paced fashion sector, but responsible sourcing and production is no trend; it's a fundamental shift. Brands and retailers that champion sustainability are increasingly building momentum as they align with the values of a global customer base that is more informed and aware than ever.
Certification marks play a key role. Labels like Cradle to Cradle Certified® and OEKO-TEX® STANDARD 100 provide retailers, consumers and brands with assurances about product safety and sustainability, while a supplier's participation in initiatives like bluesign® and Zero Discharge of Hazardous Chemicals (ZDHC) is an indication of its commitment to chemical management, environmental stewardship and supply chain transparency.
As an innovation powerhouse in the textile sector, Archroma delivers measurable impact. With solutions that increase process efficiency, save resources and add value and longevity to end-products through durable effects, Archroma helps brands and mills worldwide to meet the expectations of retailers and consumers, as well as the evolving requirements of regulators.
The Safe Edge Digital Platform
Bringing digital technology and product stewardship together for the chemical industry, Archroma launched The Safe Edge in 2021. Now upgraded and relaunched as The Safe Edge, this unique online portal allows customers and other partners to assess the regulatory and compliance status of every product in the expanded Archroma portfolio of textile dyes and chemicals, including their third-party certifications.
Such open access to information provides visibility into the manufacturing supply chain and promotes faster time to market. It also enables brands to select solutions that meet their particular sustainability requirements, which is an important aspect of Archroma's new Super Systems+ solutions packages.
This story is from the February 2024 edition of Business Of Fashion.
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This story is from the February 2024 edition of Business Of Fashion.
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