Leading casualwear brand U.S. Polo Assn., of the globally renowned United States Polo Association (USPA), unveiled its new brand store in Bengaluru. Spread across a retail space of 6190 sq. ft, the new store in Jayanagar - one of the largest residential hubs in India, and an affluent mixed residential and commercial neighbourhood in Bengaluru - is located across 3 floors and aims to transform the retail landscape for U.S. Polo Assn. in India, inviting customers to be part of the dynamic and engaging brand story.
The Inside Story
With an authentic connection to the sport of polo, the brand-new retail space boasts modern décor and sport-inspired accessories that weave shoppers into the brand story all through their shopping experience.
The store highlights the authentic, modern, and sporty elements of the brand while showcasing elements of fashion and style, keeping the product at the core focus. It also features a special wall that embodies the spirit of the sport of polo - classic and cool.
The new store is a part of the brand's growth strategy, which equally focuses on brick-and-mortar, omnichannel, and e-commerce, as well as overall brand marketing through storytelling.
This story is from the February 2024 edition of Business Of Fashion.
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This story is from the February 2024 edition of Business Of Fashion.
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