Blow out your cheeks and gently tap them. Repeat three times. Now tap your knuckles lightly from the top of your forehead to the top of your ears. Gently pull your eyebrows up," advised my instructor during an online face yoga class. While these may sound tortuous, the gentle pulling, stretching, and pinching of the face are meant to naturally lift and tone facial muscles.
Over the past few years, thanks to social media, face yoga has become one of the most discussed above-the-neck fitness techniques. While #faceyoga has clocked over 500 million views on the internet video-sharing site YouTube, on the short video app TikTok, these videos have been viewed over 3 billion times; on social media platform Instagram, the hashtag has 376,000 followers.
Celebs from Meghan Markle to Gwyneth Paltrow swear by it, and the Kardashians have their own celebrity trainer. Closer home, Malaika Arora also touts the powers of facial fitness.
So, what exactly is face yoga? "It is a set of exercises performed to tone and stretch facial muscles. We have over 57 muscles on our face and neck. Face yoga involves massages and exercises that stimulate the muscles, skin, and lymphatic system," says Delhi-based certified face yoga coach Mamta Sansanwal, who has been teaching face yoga for the past three years and has shared her knowledge with more than 4,000 people.
This story is from the July 21, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 21, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Look Before You Leap
In 2025, Investors Will Need To Factor In Volatility Across Asset Classes
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more