INDIA IS THE world's second-largest smartphone market after China. Apple is the second-largest smartphone maker after Samsung. Now the two are looking to build on these similarities, as an increasing number of Indians aspire to own ultra-premium smartphones amidst a slump in this category globally.
India has emerged as a growth market for Apple at just the right time. And the launch of the iPhone 15 series could not have been timed any better, coming just ahead of the long festive season.
This story is from the October 15, 2023 edition of Business Today India.
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This story is from the October 15, 2023 edition of Business Today India.
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