Adityanarayan ventured into the field of entrepreneurship soon after his Post Graduate Program in Management Studies by co-founding the Bengaluru based health-tech startup Vieroots Wellness Solutions in 2020, which went on to be a rapid success. Close on heels, in 2022, he co-founded Limoverse, the world's first blockchain based health and wellness ecosystem and metaverse, which is already making waves in the crypto world. Aditya is credited with bringing the booming lifestyle modification industry to blockchains and metaverses.
Shed light on how the health and wellness ecosystem is evolving in India. What are the shortcomings slowing down the growth of the industry?
As you know, the Indian healthcare sector largely follows the global trends or more specifically the trends in developed countries, with the trends all about moving beyond diagnosis and treatments to prevention and wellness. This is what Health 5.0 is concerned about. How things matured to this stage is a twofold phenomenon. Firstly, the discerning class or the educated class of consumers, whether they were in the US or India, were getting seriously disappointed with what the healthcare sector was basically offering - last minute diagnoses and last minute interventions that save and prolong life but at a high cost - of physical pain, emotional pain and financial pain. Covid just happened to be that last straw that broke the entire belief in this system, as senior citizens and those with chronic diseases under this treatment style, succumbed to this pandemic in the thousands. So this disenchantment was the demand side of the equation.
This story is from the March 2024 edition of CEO Insights.
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This story is from the March 2024 edition of CEO Insights.
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