BUILT ON UNWAVERING COMMITMENT TO PEOPLE & PURPOSE
Commercial Design|July 2023
Praveen Vasudeva, Director, Global Real Estate (GRE), APAC & Japan, IBM, gives an insight into how IBM’s initiatives and organisational practices have perceived excellence in ideation and quality realisation towards a much larger vision
RASHMI NAICKER
BUILT ON UNWAVERING COMMITMENT TO PEOPLE & PURPOSE

"It’s a fad today to say that everyone is ‘creative’ or to use terms like ‘stakeholders’ as if by doing so we are now all empowered to make the changes society needs. The reality is that not everyone is equipped or even cares to be creative and real stakeholders are still those that hold the purse strings of projects.”

- Richard Kooyman 

Even today, Kooyman’s quote holds relevance in the industry. Cities and their structures have been studied, ideas for their growth and development proposed as well as urban culture and geography documented and theorised. Yet, one of the problems with urban studies is the assumption of a historical continuity in the imagination and planning of its buildings and infrastruture.

This has resulted in the shortsightedness of our methods and approaches in trying to comprehend or resolve the current scenario. Each concern is a larger version of a previous one; each situation is a metamorphosed form of an older or previous one.

However, within the Indian diaspora, there have been organisations and individuals who have consistently strived to make a difference at every scale possible. Their projects have distinguished themselves in their uncompromising stance to use innovative solutions and unwavering commitment to the people.

IBM, one of the world’s foremost tech giant, has been an entity whose initiatives, teams and organisational practices have perceived excellence in ideation and in quality realisation towards a much larger purpose.

This story is from the July 2023 edition of Commercial Design.

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This story is from the July 2023 edition of Commercial Design.

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