![EMPOWERING BEAUTY AND DESIGN](https://cdn.magzter.com/1447060179/1712055039/articles/RJlRTg9FT1712236079980/EMPOWERING-BEAUTY-AND-DESIGN.jpg)
In a bold step towards redefining the beauty of the retail landscape, Isha Ambani, Executive Director at Reliance Retail Ventures, has set forth an ambitious vision for Tira, the latest venture under the Reliance Retail Limited umbrella. With a mission to democratise beauty and create an inclusive haven for consumers across all demographics, Tira aims to revolutionise the cosmetics industry in India. Partnering with Ultraconfidentiel to bring this vision to life, the design for the Tira Headquarters reflects the brand’s ethos of vibrancy, diversity, and accessibility. From its inception, the company aims to democratise beauty, transcending barriers and redefining standards.
Ultraconfidentiel’s design vision for TIRA Headquarters emanates from the brand’s essence—a celebration of diversity, vibrancy, and empowerment. This transformative space is not merely an office but a testament to TIRA’s commitment to fostering a young and dynamic working culture that embraces differences and uplifts its community. As you step into this realm of beauty and creativity, you’re greeted by soft, playful forms and bold, organic textures that set the tone for collaboration and innovation.
Every detail, from the open workspaces bathed in natural light to the vibrant breakout zones and meeting spaces, exudes the spirit of inclusivity and empowerment. The cafeteria, a vibrant hub of activity, seamlessly integrates with the working area, creating fluid transitions and fostering a sense of community. Curved rail curtains redefine space, offering flexibility and functionality to cater to diverse needs.
This story is from the April 2024 edition of Commercial Design.
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This story is from the April 2024 edition of Commercial Design.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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