How Big Is This Moment?
Entrepreneur US|Startups Fall - Winter 2022
You’ll face many big decisions, but don’t forget: They may not be as critical as they feel.
JASON FEIFER
How Big Is This Moment?

Are you facing a moment, or the moment?

It's a critical distinction we often lose sight of. When we're facing a big decision, grappling with a change, or wondering whether to seize or pass on a new opportunity, we tend to raise the stakes on ourselves. We treat our decision as critical-as make-or-break, do-or-die. It's the last train leaving the station! The game-winning shot in your hands! Everything seems to hang in the balance.

My advice: Take a breath. Calm your emotions. Then ask yourself my simple but profound question-are you facing a moment, or the moment?

I'll give you an example. My friend Jenny Illes Wood is high up at Google, and she has built a popular program there called Own Your Career. She gives workshops on how Googlers can increase their influence, develop new skills, better advocate for themselves, and so on, and tens of thousands of her colleagues subscribe to her email newsletter. She imagined that one day she might write a book inspired by all this-but she has two small kids and a busy job, so she was in no rush to do it.

This story is from the Startups Fall - Winter 2022 edition of Entrepreneur US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Startups Fall - Winter 2022 edition of Entrepreneur US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ENTREPRENEUR USView All
Doing Good Is Good for Business
Entrepreneur US

Doing Good Is Good for Business

Want to grow your franchise? Invest heavily in your community.

time-read
2 mins  |
Startups - Summer 2024
You're Never Out of Options
Entrepreneur US

You're Never Out of Options

An entrepreneur's path is never simple or easy-but you have more opportunities than you think.

time-read
3 mins  |
Startups - Summer 2024
YOUR NEXT RECRUIT COULD BE A ROBOT
Entrepreneur US

YOUR NEXT RECRUIT COULD BE A ROBOT

Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.

time-read
9 mins  |
Startups - Summer 2024
'MY JOB IS TO KEEP THIS BRAND HOT'
Entrepreneur US

'MY JOB IS TO KEEP THIS BRAND HOT'

Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.

time-read
9 mins  |
Startups - Summer 2024
These Franchise Trends Are Hot!
Entrepreneur US

These Franchise Trends Are Hot!

If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.

time-read
2 mins  |
Startups - Summer 2024
How He Opened 10 Franchises in 10 Years
Entrepreneur US

How He Opened 10 Franchises in 10 Years

After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.

time-read
1 min  |
Startups - Summer 2024
Busting 3 Major Franchising Myths
Entrepreneur US

Busting 3 Major Franchising Myths

Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!

time-read
4 mins  |
Startups - Summer 2024
Which Franchise Model Is Right for You?
Entrepreneur US

Which Franchise Model Is Right for You?

There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.

time-read
4 mins  |
Startups - Summer 2024
Ready to Own Your Own Business?
Entrepreneur US

Ready to Own Your Own Business?

This magazine is designed to help you. Here's how.

time-read
2 mins  |
Startups - Summer 2024
Charities Are Getting Down to Business
Entrepreneur US

Charities Are Getting Down to Business

Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.

time-read
10+ mins  |
May - June 2024