What SEO Insiders Know
Entrepreneur US|May - June 2024
Looking to boost your SEO? We asked a bunch of insiders: What do you know about your industry that most outsiders don't?
FRANCES DODDS
What SEO Insiders Know

By now, everyone knows search engine optimization (SEO) is important. If your content isn't optimized, then your website isn't being found-which can make or break your business.

But many of us are also keenly aware of what we don't know. SEO is a complicated industry full of ever-shifting tactics, and even the experts sometimes disagree on what's best. So we wanted to ask: What do SEO insiders know that we don't? We gathered their tips, then bounced them off New York Times bestselling author and SEO expert Neil Patel. Here's what we learned.

1/ Results will vary.

Companies often buy yearlong SEO consulting services and expect a return on investment that's similar to an advertising campaign, says Pavel Buev, an SEO specialist at SoftSwiss. "But I can say with confidence that no one can guarantee exact success in website promotion," he says. "Each Google update can completely change the situation for a site."

This story is from the May - June 2024 edition of Entrepreneur US.

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This story is from the May - June 2024 edition of Entrepreneur US.

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