THERE'S A THING that most of us do: Whenever we get someone's attention, we go into what I like to call "Density Mode."
We think in ideas per second, and value per word. If we have a minute of someone's time, we'll talk fast to squeeze in more facts. If we're giving a presentation, we'll stuff it full of charts and graphs.
But consider this: What if, no matter what, your audience will only remember one thing you said or did?
If you knew that ahead of time, how might it change your approach?
I can tell you-because I've been operating under this assumption for years.
I first thought about it in 2011, as my wife and I planned our wedding. We were caught up in a million little decisions, so I thought back to what I remembered from other people's weddings. I realized it wasn't much-maybe just one or two memories per event.
This story is from the December 2022 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.