What kind of mindset change was required to become a product-led company from a services-oriented company?
As a home services player, we have deep insights into the needs and pain points of the Indian household. While many of these needs can be fulfilled through pure play services, we have realized that at times, we may need to go beyond services to offer products or solutions which fully address the consumer need. Our foray into water purifiers as a segment is one such effort. It brings together our customer-first mindset, and our commitment towards building innovative solutions and leverages the strong backend capability of our service fleet.
Why did you choose water purifiers as your first product out of all the home service categories you operate in?
This story is from the December 2023 edition of Entrepreneur magazine.
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This story is from the December 2023 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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