Astrology is one of the oldest and most accurate tools known to mankind,” said astrologer Chris Flisher. So, is there any truth in Astrology? Science may not think so, but ancient Vedic history does. For the uninitiated, astrology is the study of the movements of the planets, sun, moon, and stars in the belief that these movements can have an influence on one’s life. Long gone are the days when you sat in front of an astrologer, had your planets and stars read, and got advice on various aspects of life such as marriage, job, and education.
According to Allied Market Research, the astrology market size was valued at USD 12.8 billion in 2021, and is estimated to reach USD 22.8 billion by 2031, growing at a CAGR of 5.7 per cent from 2022 to 2031.
In 2024, all this can be done in the click of a button all thanks to the rise in spiritual tech startups that are making astrology accessible to nook and corners of India, while making a mark in the west.
Spiritual-tech startups such as Astrotalk, AstroVision, InstaAstro, Askmonk, AstroSage, Ganesha Speaks, Taaraka, and VAMA are working towards democratising astrology for the masses. Entrepreneur India spoke to a few entrepreneurs that have taken to technology to keep consultations and predictions going in the digital age.
THE AGE-OLD PRACTICE: Astrology and spirituality hold deep cultural roots in India. While astrology finds its mention in several civilizations such as Babylon, Sumeria, Egypt, Greece, and Rome, in ancient India, Vedic scholars created a complex system called Vedic astrology.
The idea was to use maths to make birth charts or Janam Kundali, which examined planetary alignment when a person was born. This form of practice is deeply linked to Hindu culture, guiding important decisions and spiritual practices.
This story is from the August - September 2024 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August - September 2024 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
